The electronic industry picked up pace in the 20th century and is now the largest industry globally. The electronic product market in India and the world provide many employment opportunities to millions. This grand sector has great success stories.

The electronics industry has revolutionized the world with its impact on other industries like media, advertising, sales, communication, business, etc. By the dawn of the 20th century the world has transformed, so here are some of the success stories from the electronics industry to rouse the entrepreneurs.

Apple and the Master of Advertising:

A name requiring no introduction, Apple Computer Company was not always a tech ruler. Many might take the iPhone to be the greatest discovery of the century, but it wasn’t launched until 2007.

The first product by the company was the Apple Computer 1 in 1976.

Apple Company has worked on producing personal computers but did not gain massive success until the introduction of graphical user interfaces followed by Macintosh computers.

In 1984, Apple created history by advertising Macintosh or Mac as we know it today with a $1.5 million television advertisement directed by Ridley Scott, the most renowned and revolutionary advertising in the history of advertising.

Many integral disputes lead to jobs resigning from Apple in September 1985 to found NeXT. in the upcoming years, Apple expanded to other electronic devices, like digital cameras, portable CD audio players, speakers, video game consoles, the eWorld online service, and TV appliances. With rising competition, Apple collaborated with its present rival Windows, but they lead nowhere.

Apple was days away from announcing bankruptcy when Apple Computer announced its intention to acquire NeXT and jobs return to the company. with iMac, where ‘i’ stands for internet connectivity feature, the success of apple inc. skyrocketed.

Jobs has a key role in advertising and presenting the products to the audiences, which is a foundation element of the Apple sales policy that is followed to date.

Samsung and Rise Among the War:

Unlike Apple, Samsung did not start with electronics. As part of the Samsung Group, a company in South Korea with primary business in transportation, the founder Lee Byung-Chul established Samsung Electronics in 1969 after he was forced to move to Busan by the troops of the USA.

Toshio Iue, the founder of Sanyo motivated Lee to take a step towards the electronic industry and later joined the company, giving birth to Samsung-Sanyo Electric. Starting with electronic home appliances, Samsung kept moving forward and taking other companies under its wings. stretching its territory to the semiconductor business, Samsung is now the largest seller of electronic components to other companies like Apple, Nokia, and sony.

The brand originally branded itself as a pocket-friendly manufacturer. This strategy was running out of its expiration and in the 1990s Lee Kun-hee, son of Lee Byung-Chul, directed vertical integration. In this strategy, Samsung supplies the components required for manufacturing electronic devices, instead of self manufacturing.

Samsung in turn made big bucks by selling major production items and learning the consumer demands in the process. Later they acquired all the brands that depended on Samsung for raw materials, a strategy that claimed to be fruitful in the 2000s for them.

sony and Audio-Visual Communication :

True to its title the conglomerate sticks to one venture. Sony gets its name from the Latin word “Sonus” which translates to sound in English. Sony or Sonny in post world war America was slang for rowdy men whereas in Japan it means presentable young fellow, both a target audience for the company in their respective region.

Sony since 1945 has been associated with sound and audio-visual technology. Sony Electronic since its launch has focused on audio and visual industries, with its first product the TR-55 transistor radio.

This Japanese brand has not taken traditional routes in advertisement with massive publicity measures. The strategy with Sony is to expand the business with umbrella expansion and take over the business.

Sony is a great electronic technology developing conglomerate that owns other big names in the entertainment industry. With companies like Madison Gate Records, Columbia Pictures, Screen Gems, Stan Lee Universe, 4 Star Records, Crunchyroll, LLC, PlayStation production and studios, AXN, and hundreds more, Sony also produces its own entertainment content with its picture studios.